Internet and Websites : The Ways SEO Can Help Boost Revenue + Decrease Ad Costs

SEO — the end all, be all of Internet Marketing.

Professional Search Engine Optimization (SEO) is a research-intensive, highly profitable marketing medium that requires many years of hands-on experience and thorough knowledge of the internet marketing world. Strategic SEO encompasses a wide variety of marketing angles and requires careful integration to produce the desired results.

The In The Box Hosting is a top internet marketing company in Detroit, Michigan that specializes in leveraging online sales by providing increased exposure and website traffic through our search engine optimization services. With tried and true SEO techniques we have achieved thousands of first page keyword listings and have saved clients a considerable amount of money when compared to the cost of television and print advertisements. For example, law firms spend an average of 2.1-2.6% of gross income on their marketing budget and The In The Box Hosting has been successful in lowering these costs to around 1.5%. Other businesses spend well over 5% on marketing expenditures, thus making SEO even more cost-effective.

The In The Box Hosting SEO Services include:

• SEO Copywriting Services — The creation of specialized content that is optimized for search engines and intended keywords is an art . On-site content is one of the most important aspects of successful SEO and failing to include information/content on a particular location, service or other business aspect is harmful; potential customers are lost.

• Keyword Research + Implementation — To most directly reach your target market, keyword research is critical. The goal is to research exactly what your target market is searching for and respond with the same keywords/queries. The Brainchild Group researches, maps out, then prioritizes keywords and keyword sets (long-tail keywords). We adjust all website content including text and meta information (meta title, meta keywords, meta description, geo location, etc.)

• Link Building — Via ethical, human-generated methods incoming links (backlinks) are built on a consistent basis. Relevant backlinks from high-traffic, high-ranking websites with proper anchor text are another integral part of professional SEO. Many companies engage in “blackhat” tactics and use linkfarms, paid links, overseas spamming companies and other tactics that are frowned upon in the internet marketing community (and by search engines). These tactics can lead to search engine penalties or simply having your website removed from search engines altogether. The In The Box Hosting is a professional SEO company and does not participate in such tactics — we don’t need to.

• Social Media SEO — Search engine optimization for social media is like gasoline for a car — it’s what runs the sucker. Creating social media but failing to combine it with SEO techniques severely lessens its effectiveness. The In The Box Hosting is experienced in all forms of social media as we’ve been in the business for over 10 years and have over 60 years of combined internet marketing and social media work under our belts. We optimize keywords for blog posts, viral videos, photos (Google Image marketing), Twitter posts, and other social media.

• Local Search Marketing — Through strategic SEO copywriting, local search marketing (e.g. Google Local Business Center map listings) can be targeted with surprising success. Local search marketing with proper keywords leads to free placement at the top of local search results, which appear at the top of search listings.

Businesses looking for a Professional SEO Company are welcome to give us a call for a free consultation. We can work together to strategically and cost-effectively increase revenue via the internet. Please feel free to call (248) 987-8214 or visit our Contact Page.

We look forward to hearing from you.