Internet and Websites : The Ways SEO Can Help Boost Revenue + Decrease Ad Costs

SEO — the end all, be all of Internet Marketing.

Professional Search Engine Optimization (SEO) is a research-intensive, highly profitable marketing medium that requires many years of hands-on experience and thorough knowledge of the internet marketing world. Strategic SEO encompasses a wide variety of marketing angles and requires careful integration to produce the desired results.

The In The Box Hosting is a top internet marketing company in Detroit, Michigan that specializes in leveraging online sales by providing increased exposure and website traffic through our search engine optimization services. With tried and true SEO techniques we have achieved thousands of first page keyword listings and have saved clients a considerable amount of money when compared to the cost of television and print advertisements. For example, law firms spend an average of 2.1-2.6% of gross income on their marketing budget and The In The Box Hosting has been successful in lowering these costs to around 1.5%. Other businesses spend well over 5% on marketing expenditures, thus making SEO even more cost-effective.

The In The Box Hosting SEO Services include:

• SEO Copywriting Services — The creation of specialized content that is optimized for search engines and intended keywords is an art . On-site content is one of the most important aspects of successful SEO and failing to include information/content on a particular location, service or other business aspect is harmful; potential customers are lost.

• Keyword Research + Implementation — To most directly reach your target market, keyword research is critical. The goal is to research exactly what your target market is searching for and respond with the same keywords/queries. The Brainchild Group researches, maps out, then prioritizes keywords and keyword sets (long-tail keywords). We adjust all website content including text and meta information (meta title, meta keywords, meta description, geo location, etc.)

• Link Building — Via ethical, human-generated methods incoming links (backlinks) are built on a consistent basis. Relevant backlinks from high-traffic, high-ranking websites with proper anchor text are another integral part of professional SEO. Many companies engage in “blackhat” tactics and use linkfarms, paid links, overseas spamming companies and other tactics that are frowned upon in the internet marketing community (and by search engines). These tactics can lead to search engine penalties or simply having your website removed from search engines altogether. The In The Box Hosting is a professional SEO company and does not participate in such tactics — we don’t need to.

• Social Media SEO — Search engine optimization for social media is like gasoline for a car — it’s what runs the sucker. Creating social media but failing to combine it with SEO techniques severely lessens its effectiveness. The In The Box Hosting is experienced in all forms of social media as we’ve been in the business for over 10 years and have over 60 years of combined internet marketing and social media work under our belts. We optimize keywords for blog posts, viral videos, photos (Google Image marketing), Twitter posts, and other social media.

• Local Search Marketing — Through strategic SEO copywriting, local search marketing (e.g. Google Local Business Center map listings) can be targeted with surprising success. Local search marketing with proper keywords leads to free placement at the top of local search results, which appear at the top of search listings.

Businesses looking for a Professional SEO Company are welcome to give us a call for a free consultation. We can work together to strategically and cost-effectively increase revenue via the internet. Please feel free to call (248) 987-8214 or visit our Contact Page.

We look forward to hearing from you.

Website design is the world’s greatest marketing tool

“Website design” may bring to mind colors, fonts, and graphics. Think deeper than that. Website design, the heart of your online marketing plan, is a critical link to attracting future customers and keeping the ones you have.

Online marketing has come of age. The internet is poised to live up to the expectations of businesses who need to engage customers. From the standpoint of integrating the Internet into your business plan, this is an optimal time. The bust of the dot com phenomenon is a dim memory, the public is more tech-savvy than ever, and the Internet

is prepared to accommodate them.

Internet accessibility is burgeoning:
• Computers are gaining power while costs are plummeting
• 50.8% of Internet users have high speed connectivity at home1
• 71% of the general population has Internet Access

Compare these facts to the year 2,000, when 51% of Americans had a home computer. Only 41.5% of those home computer owners accessed the Internet

What are all of these connected people doing? They are putting down “roots” in online communities such as Twitter and Facebook, which are growing exponentially. This growth crosses broad demographic bands, from “tweens” through the elderly. As of December 11, 2009, Facebook had reached more than 350 million users with the ages of 35 to 54 being of the fastest growing group.

By putting down virtual “stakes” in these online communities, businesses can now reach more people, with less expense, and still anticipate a greater rate of return on their investments than ever before offered by any other form of traditional marketing “Simply having your business online isn’t enough, its important for companies to have a modern website that caters to the customers’ expectations along with search engine visibility and a tight integration within the social media frenzy of Twitter, Facebook, and blogs” Noel says

“Many of the tools available today are free, but do require implementation time on the user’s part. In the current economy, many users prefer to expend time instead of money if the result is retention of cash,” Wiggins adds.